Heineken: Guerilla Marketing Event In Italy
Brilliantly orchestrated campaign for Heinekin in Italy
Steve Callahan
Executive Producer and Creative Strategist working with clients and agencies to architect evolving brand road maps designed to embrace social media and multi-touch consumer engagement. Callahan’s experience managing agency teams working with fortune 500 clients serves as a solid foundation for understanding the potential of an organization to transform itself to meet the demands of this ever-changing landscape.
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